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Channels

Website chatIn-app support pageEmailAmazon buyer messagesWhatsApp, Instagram and Messenger

AI support

Knowledge baseGlossaryHelp centerAI toolsProcedures (SOPs)Shopping and salesHow the AI answersTry it and releasesTopics & QA

Inbox and team

InboxVoice messagesTeams and routingRules, macros and closingMarkets (several countries and currencies)Notifications and announcementsLearning centerCustomers

More

RefundsCompensation and order changesProduct feedback

Account and billing

Plans and billingAccount and data

Developers

Identity tokens: telling purser who the customer isREST API and Node SDKRefund endpoint (Actions API)WebhooksConnect your own AI assistant over MCP

Plans and billing

The four plans and their allowances, what counts as an AI conversation, how overage and extra seats are settled, changing plans, cancelling, failed payments, invoices and test workspaces.

purser is billed per workspace: one plan per workspace, regardless of how many people sign in. Conversations your team handles are never metered; only conversations the AI answers are. Prices are in US dollars and exclude tax.

You see and change the plan in Settings (设置) → Plan & billing (套餐与账单); only owners and admins can see this section. The public pricing page is /pricing.

The four plans

FreeStarterGrowthScale
Monthly$0$29/month$99/month$399/month
Annual$0$290/year$990/year$3,990/year
Seats included231025
AI conversations per month1005002,00010,000
Beyond thatAI pauses, your team answers$0.08 each$0.06 each$0.05 each
Extra seatsNot available$9/member/month$9/member/month$9/member/month
Channels the AI answers onWebsite chat, in-app pagePlus email, WhatsApp, Instagram, MessengerSame as StarterSame as Starter
Highest AI autonomyR2 (answers on its own)R2R4 (can refund within your limits)R4
Refunds and other actions——YesYes
Golden questions (release gate)—YesYesYes
Product recommendations, product cards, sales attribution (Shopping and sales)—YesYesYes
Proactive outreach——YesYes
Segments and VIP lanes, quality review and leaderboard, AI conversation QA, topic trends and spike alerts, AI assistant (MCP)——YesYes
Knowledge entries (articles, files, Q&A)1001,000UnlimitedUnlimited
Pages per website crawl2001,0001,0001,000
"Powered by purser" (由 purser 提供) in the chat windowAlways shownCan be hiddenCan be hiddenCan be hidden
Product feedback submissions per month1,00010,00010,00050,000

Annual = the price of 10 months (2 months free).

A Free workspace can still connect email, WhatsApp, Instagram and Messenger. Messages from those channels come into the inbox for your team to answer; the AI just does not answer there.

The "Powered by purser" switch is at the bottom of Settings (设置) → Plan & billing (套餐与账单).

What counts as an AI conversation

  • A conversation counts only if the AI sent at least one reply in it. An AI draft that a person reviewed and sent counts as an AI reply.
  • Starting from the AI's first reply, up to 10 AI replies within 24 hours count once. The 11th reply, or the first reply after 24 hours, starts a new one.
  • After 30 AI replies in one conversation, the AI steps aside for a person.
  • Replies from people are never metered. Neither are the AI suggestions agents accept with Tab in the inbox.
  • Usage is counted per calendar month (UTC).

Settings (设置) → Plan & billing (套餐与账单) shows this month's usage bars for AI conversations, seats and product feedback. Paid plans also show this month's estimate.

When the allowance runs out

  • Free: once this month's 100 are used, the AI pauses and new messages go to your team. Nothing is lost. It comes back on the 1st of next month, or right away when you upgrade.
  • Paid plans: the AI keeps answering; the extra is settled at the end of the month at your plan's rate.

When this month's usage reaches 80% and 100%, the workspace's owners and admins get an email (once per month for each).

Another switch that can stop the AI

The "monthly AI spend cap" (AI 每月花费上限) in Settings (设置) → Hours & assignment (工作时间与派单) is measured on the cost of AI calls; at the cap every new message goes to a person. Paid plans have no cap by default (set one if you want to limit cost); Free and test workspaces default to $50. It is a cost fuse, not your bill.

Seats

Seats are the number of members in the workspace. Read-only members (reports only) don't count.

  • Free: up to 2, and pending invitations count too. Once full, you cannot invite more.
  • Paid plans: no cap. Members beyond the plan's included seats are $9 each per month, counted on the month's peak number of members. Someone added and removed within the month still counts toward the peak.

Invitations and roles are in Teams and routing.

Month-end settlement

After each month ends, purser hands Stripe the two extra charges for that month:

  • AI conversations beyond the plan × the plan's rate;
  • seats beyond the plan (the month's peak minus included seats) × $9.

How they are collected:

  • Monthly plans: added to the next renewal invoice.
  • Annual plans: a separate invoice, charged to your default payment method at once.

Test workspaces and Free never incur these charges.

Subscribing and upgrading

First subscription: under Change plan (换套餐), pick a plan and monthly or annual, click "Subscribe to …" (订阅 ……), and you go to Stripe's payment page. You pay by card and enter a billing address; you can add your company name and tax ID there, and use a promotion code. After paying you return to the console with the plan active, and owners and admins get a confirmation email.

Upgrading (to a more expensive plan, or from monthly to annual):

  • Takes effect immediately.
  • The difference is prorated for the rest of the period, invoiced and charged to your default payment method right away.
  • The upgrade applies only if that payment succeeds. If it fails, your plan stays exactly as it was.

Downgrading (to a cheaper plan, or from annual to monthly):

  • Takes effect immediately.
  • The unused part of the period becomes a credit on your next invoice.
  • Features the new plan does not have stop, but nothing is deleted: existing segments stop applying, quality review stops, releases skip golden questions, and AI autonomy is capped at the new plan's maximum (your settings are kept). They come back when you upgrade again.

Cancelling

Click "Payment method, company details and tax ID, cancel subscription" (付款方式、公司抬头与税号、取消订阅) to open the billing portal and cancel there. After cancelling:

  • The plan runs to the end of the period you paid for, then the workspace is on Free. Your data stays.
  • Until then, "Resume subscription" (恢复订阅) in Plan & billing undoes the cancellation. Changing plans before the end also undoes it.

Deleting a workspace cancels its subscription at once, with no refund for the current period (see Account and data).

Failed payments

  • Stripe retries the card automatically. Owners and admins get an email about the failed payment.
  • Your plan keeps working for 7 days. Plan & billing shows "payment failed" (付款没成功) and the deadline.
  • After 7 days the workspace works under Free limits until the invoice is paid, and returns to its plan as soon as it is.
  • Nothing is deleted.

Invoices and the billing portal

  • The Invoices (发票) card lists the workspace's recent invoices; each can be viewed online or downloaded as a PDF. Unpaid invoices have a "pay" (去付款) link.
  • Invoices carry your company name, address and tax ID. Change them in the billing portal; the change applies to invoices issued after it.
  • Invoices and receipts go to the billing email, which is the email of whoever started the subscription until you change it in the billing portal.
  • Card statements show PURSER ASKPURSER.COM. purser's operator (a sole proprietor in Hong Kong) runs other products too, so Stripe receipts and invoices may carry the merchant name Loomaly; if they list a purser plan, the charge is ours.
  • Prices exclude tax. Where tax has to be collected it is added on the payment page; businesses that give a VAT or GST number account for it themselves where the reverse charge applies.
  • Annual plans get one subscription invoice a year, plus a separate one for any month with overage or extra seats.
  • The billing portal lets you change the card, edit company details and tax ID, see past invoices and cancel.

Test workspaces

A test workspace (sample shop) is a sandbox for trying purser; it can't serve real customers:

  • Every feature can be tried, and it is never billed.
  • Try it (试聊) in the console is never metered; chats on pages on your own computer (localhost, a local HTML file) get up to 200 AI conversations a month, after which the AI pauses and hands over.
  • No real customers: the website chat only appears in Try it and on local pages; email, WhatsApp / Instagram, Shopify, the app page and the help center connect to a real workspace.
  • You can't invite anyone; it's just you.
  • No usage emails.

To create one, click "New workspace" (新建工作区) in the workspace switcher at the top of the sidebar and choose "Try a sample shop first" (先用示例店试试). For real customers, create a real workspace too (Free costs nothing).

How many workspaces one person can have

  • Test workspaces: up to 3 per person. Delete one you no longer use to make room.
  • Real workspaces on Free: up to 3 per person (a free feedback tool on each of a few small sites, say). To create another, upgrade one of them to a paid plan first.
  • Real workspaces on paid plans do not count toward the limit, so someone running several shops can have one workspace per shop and pay for each.

The feedback tool stays free

The product feedback tool is free on every plan; the monthly allowances are in the table above.

Product feedback

A free product feedback tool: one line of code on your site, a share link, or a flag in the chat window; feedback is sorted into your categories by AI and you can reply to the sender by email.

Account and data

Managing your own account and password, sign-in protection, exporting a workspace's data, deleting a workspace, and privacy basics.

On this page

The four plansWhat counts as an AI conversationWhen the allowance runs outSeatsMonth-end settlementSubscribing and upgradingCancellingFailed paymentsInvoices and the billing portalTest workspacesHow many workspaces one person can haveThe feedback tool stays free